Final Product: Out Of The Dark

Reflection: Team Work

Diana and I worked really efficiently as a team together. We communicated very well to one another to bring the best of our ideas forward.  We both had different ideas and different ways of doing the production but once we talked about it it became easier to do the production. We learnt a lot as we went on through our production such as using Final Pro Cut and the Adobe software to put all our ideas together.
Diana was particulary good with put the blog togther and tought me a lot on how to mix media to get the best out of blogger. We share out the tasks equally between us and supported each other when the work got on top of us. As well as encouraging each other to do the work to our best ability.  Making this production has definitely built on my teamworking and communication skills, not to mention exercising meeting tight deadlines. I thouroughly enjoyed it.

How did you media technologies in the construction and research, planning and evaluation stages?

Planning

View more presentations from Sara.

What have you learned from your audience feedback?

How effective is the combination of your main product and ancillary texts?

We understand that branding is very important as it helps the audience to recognise the product, for example Nike is a worldwide recognisable brand and ask anyone from different walk of life there is a garentee that they would have heard or seen it. In Recognition of this we have incorprated the idea of branding into our production. Such as the sound bite from the documentary is also inbeded in the radio advert. As well as publishing it on YouTube we have used our Newspaper advert as the main image om our raido advert aswell.

We have the same consistant colours running through both of our ancillary text and as well as our blog we have specifically chosen these house colours. Our colour scheme was inspired by BBC3's use of bright playful colours, as we were broadcasting on this channel we also wanted to follow their house style in a way, by also maintaining a youthful and exciting colour scheme and it is also it works well with our target audience.

The typography of our title's 'Out Of The Dark' text in the newspaper advert is rather quirky and adventurous, which reflects the personality of our presenter although we should have used the same text on our documentary's title as our poster. The rest of the text is professional and we did this to keep it mature for older adults who see the advert, as even though we are targeting a younger audience we do not want to shut away older audiences.

In what ways does your media product use, develop or challenge forms and conventions of real media product?

Above is the annotated video,
Codes and conventions of a documentary
(enlarge to full screen in order to view all annotations)

BBC3 was the most appropriate channel to air our products because it primarily targets young audiences and is the only BBC channel that does.Although we looked for alternative channels such as E4 but we found out that E4 is not suitable for our target audience as it doesn't attract the type of audience that we are trying to draw in. So we chose to developed the form and conventions of a documentary to suit the style of BBC3

'Out of the Dark' is the brand name of our documentary although all series carry a theme and this episode focuses on 'Sex, Moods and Teenager', this is similar to BBC3's documentaries where all the documentaries are shown within a season and follow the theme of that season. Currently the theme is "Bringing Up Britain", which is all about real stories from parents and the joys and struggles of being a parent. The season our documentary would have been shown in was "Dangerous Pleasures Season", as it addressed sexual health and issues concerning drugs, although it works well within both the current season and this previous theme. "Dangerous Pleasures Season" theme was running at the time our documentary was due to air and we were aiming to educate young people on sexual health.

Here are some visual comparison between an existing product and our documentary. As seen above we have followed most of the form and generic convention  of a real media text as explained in the video annotation. However one huge thing that i would say challenges as well as develops our production is the fact that we have a teenager as our presenter and the reason this develops our production is because she appeals directly to our demographics.

Radio Advert

Planning our Radio Advert



When planning the treatment for our radio advert we were not aware how we could advertise or documentary in order to attract our targeted demographics. However we realised the essential advert tricks are the ones that would leave our audience thinking. So what better ways to do this then include sound bites from our programme that will make our target audience want to find out more about our programme and therefore want to watch it?
Our Second ancillary product conforms to the code and conventions of a Radio Advert, as it contains; the channel is mentioned (BBC 3), average length is usually between 30-40 seconds which ours meet. We have included sound bites from our documentary that asks questions. We also have a voice over narrating what the show is about and at the same time have a music bed. And finally the most important t bit about adverts is mentioning the scheduling, which we have done.