We understand that branding is very important as it helps the audience to recognise the product, for example Nike is a worldwide recognisable brand and ask anyone from different walk of life there is a garentee that they would have heard or seen it. In Recognition of this we have incorprated the idea of branding into our production. Such as the sound bite from the documentary is also inbeded in the radio advert. As well as publishing it on YouTube we have used our Newspaper advert as the main image om our raido advert aswell. We have the same consistant colours running through both of our ancillary text and as well as our blog we have specifically chosen these house colours. Our colour scheme was inspired by BBC3's use of bright playful colours, as we were broadcasting on this channel we also wanted to follow their house style in a way, by also maintaining a youthful and exciting colour scheme and it is also it works well with our target audience.
The typography of our title's 'Out Of The Dark' text in the newspaper advert is rather quirky and adventurous, which reflects the personality of our presenter although we should have used the same text on our documentary's title as our poster. The rest of the text is professional and we did this to keep it mature for older adults who see the advert, as even though we are targeting a younger audience we do not want to shut away older audiences.
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